Mobility / Driver Product
Union Driver App / Campaign Experience
Design support for driver-facing communication and product experiences around transport, trust, and daily movement.
Overview
Union needed driver-facing experiences and campaign systems that could communicate quickly, stay on brand, and support people on the move.
ClientUnion
RoleDesign Lead
Year2025
A clearer driver-facing design direction that supports mobility workflows, campaign communication, and trust.
Problem
Driver-facing experiences need to communicate clearly, quickly, and reliably for people who are often on the move.
My Role
Design Lead across driver ux, campaign systems, ui design, brand support.
Process
Reviewed key driver communication moments and product touchpoints.
Designed with fast comprehension, trust, and clear action paths in mind.
Balanced brand expression with utility and repeated daily use.
Supported both product interface needs and campaign communication.
UX Decisions
Prioritized short, scannable messaging over dense explanation.
Kept action areas visually clear for mobile and field contexts.
Built a consistent visual direction across product and campaign surfaces.
Final Direction
A clearer driver-facing design direction that supports mobility workflows, campaign communication, and trust.
Outcome / Learnings
A more consistent and user-aware design direction for driver communication and mobility-related product touchpoints.
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