Product Design / Advertising Platform
ADWrap OwnerHub
An owner-facing product experience for vehicle onboarding, campaign participation, approval tracking, and advertising earnings.
Overview
ADWrap needed a clearer way for vehicle owners to join campaigns, understand requirements, and follow campaign progress without heavy manual coordination.
ClientADWrap
RoleProduct Designer
Year2025
A layered dashboard experience that makes campaign participation feel transparent, trackable, and easier to operate at scale.
Problem
Vehicle owners needed a simple way to understand campaigns, submit requirements, track approvals, and follow their advertising earnings without depending on manual follow-ups.
My Role
Product Designer across ux strategy, dashboard ui, owner onboarding, design handoff.
Process
Mapped the owner journey from sign-up and verification through campaign completion.
Defined the key dashboard states for onboarding, active campaigns, earnings, and support.
Designed flows that made campaign requirements, approval status, and next steps visible.
Prepared interface patterns and handoff notes for implementation.
UX Decisions
Used status-first cards so owners can immediately see what needs action.
Separated onboarding tasks from campaign activity to reduce cognitive load.
Kept earnings and campaign updates in plain language instead of operational jargon.
Final Direction
A layered dashboard experience that makes campaign participation feel transparent, trackable, and easier to operate at scale.
Outcome / Learnings
The concept created a clearer owner-facing product direction for onboarding, campaign transparency, and scalable advertiser operations.
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