Fintech / Mobility UX
SafeBoda Crypto Hackathon
A hackathon-winning product experience exploring crypto-powered utility inside a familiar mobility ecosystem.
Overview
The concept connected emerging crypto features to everyday SafeBoda-style utility, making the experience feel practical instead of abstract.
ClientSafeBoda
RoleProduct / Creative Lead
Year2024
A product concept where crypto supports practical movement, payment, and utility moments inside a familiar ecosystem.
Problem
Crypto experiences can feel abstract and risky for everyday users, especially when not connected to practical utility.
My Role
Product / Creative Lead across concept design, ux flows, prototype, pitch design.
Process
Focused the experience on simple, useful actions instead of crypto jargon.
Mapped how users would discover, understand, and use the feature.
Created pitch-ready visuals and product flows.
Aligned the concept with trust, clarity, and everyday use cases.
UX Decisions
Introduced crypto through familiar tasks and benefits instead of technical education first.
Reduced decision points so the pitch could be understood quickly by judges and users.
Used clear visual hierarchy to balance innovation with trust.
Final Direction
A product concept where crypto supports practical movement, payment, and utility moments inside a familiar ecosystem.
Outcome / Learnings
A winning hackathon concept that showed how product design can make emerging technology feel approachable.
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